Our Four Programme Challenges
Our programme is informed by the four challenges and responses identified in the table below. Finding solutions for each challenge represents the core of our programme. Some of our activities meet these challenges individually. Others address the challenges in a more comprehensive fashion.
|
|
The Challenge |
Our Response |
|---|---|---|
|
1 |
What do people need to know in order to reduce their emissions? |
Close the gap between current public awareness of climate change and the current level of scientific knowledge about climate change. |
|
2 |
What will make people want to reduce their emissions? |
Build a better understanding of which motivational factors are fundamental to persuading people to change their behaviour. |
|
3 |
What options, choices and incentives exist to promote and reinforce people's desire to reduce their emissions? |
Ensure that knowledge of how to reduce emissions is held by people in a manner that is accessible, timely, authoritative and clear and is customised to their own particular needs and circumstances. |
|
4 |
What needs to be done to increase the success of people in reducing their emissions? |
Ensure that the institutional, commercial and social framework is responsive to and supportive of actions by people to achieve emissions reductions. |
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