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psychology

Communications Theory and Tools

Carbon Detox

Read one of the UK's top selling books on climate change written by COIN's Founder, George Marshall.  Carbon Detox offers a provocative and entertaining approach to climate change. From the very first chapter, entitled ‘Oh no, not another bloody polar bear!,’ it challenges conventional thinking and offers fresh ways for ordinary ‘non-greenies’ to understand and respond to this global crisis. It explains such things as why the phrases "climate change" and "global warming" fail to convince us and why we don’t trust the messengers or the message.

The Psychology of Sustainable Behaviour

COIN has published a practitioner's guide to the psychology of sustainable behaviour by COIN's Associate, Dr Adam Corner.  The guide is designed for practitioners to get a sense of what psychological research can tell us about sustainable behaviour. It focuses on practical messages to enable people to communicate climate change and promote behaviour change.  Access the guide...

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