Common Cause - the case for working with our cultural values

COIN is part of an ongoing working group including FOE, CPRE, Oxfam and WWF. This first publication, Common Cause, lays out the case for climate change campaigners to seek change in values and ‘deep frames’ across all sectors of our society,  rather than ‘nudging’ or ‘marketing’ climate change to a segmented population.

In the past, campaigners have either used the Enlightenment model of our brains, ‘give people enough information and they will understand the problem’, or social marketing ‘segment the audience and fit the message to existing values’. Common Cause argues that such approaches do not create sufficient change within the timescale we have. We need to encourage values of empathy, concern for future generations, and recognition that human prosperity lies with our relationships and communities - changing the deep frames which govern the way we think about our world.

To download the full report, click here

For more information, commentary and resources, click on the link to visit the Common Cause website.